Now you have worked out who your stakeholders are (if you need a reminder go to this article: What actually is a stakeholder?)!
Now let’s look at why is it so important to keep your focus on these people, your stakeholders?
In an ideal world all of our stakeholders have a great interest in the success of the project…
Sadly, that’s often not how it works in reality.
For you, the project manager, this means you need to be aware that:
- it is very common to have stakeholders with opposing priorities and interests
- those priorities and interests need to be identified
- critical stakeholders, that is people who can effectively fail the project, need to be given specific attention
- this will potentially have implications on both the route to follow and even the final goal.
Ricarda Baldock works as a freelance project manager and management consultant with experience in SMEs, the charity sector, in IT projects and in the finance sector.
Among her specialties are project planning, strategic analysis, process improvement, project branding and project marketing.