Really? Advertising? Are we saying you should distribute leaflets and place ads in the newspaper?
Not really!
Let just have a look how Wikipedia defines what advertising is:
… a form of marketing communication used to promote or sell something, usually a business’s product or service.
Well, in project management we do not want to sell the project as a product.
BUT, you as a project manager, rely heavily on access to key resources, budgets and getting your colleagues and seniors to cooperate. And for all of this, it is a good idea to ‘advertise’ your project. Continue reading →
Alexander Blumenau (*1972) is a portfolio and project manager. With over a decade of international project experience he has been in charge as head of R&D in high-tech industries.
Originally Alexander started his career as a scientist and holds a doctoral degree in Physics. Besides his interests in project management, company processes and structures, he works as a free author and arts photographer.